I know I’ve said this before, but it’s worth repeating, so I’m going to say it again. One of the biggest challenges that in-house designers face is how to make recurring yearly events seem new and enticing each team you promote and brand it.
Valentine’s Day is just such an event. We do a special dinner at the brewery I work for…and so does practically every other restaurant in town. So now, I’m not only trying to create a design that is different from the ones I’ve done in years past, but I’m also trying to find a way to make this one poster of ours stand out from the crowd of other Valentine’s Dinner posters that will be hanging up around town.
Now, add in the fact that this is a brewery and we’re not really the cupid and lacy hearts type. We serve beer and we want to appeal to beer lovers most of all on this Valentine’s Day. Oh, and we’re really into DIY, here, so we’re going to screen print our own posters. Which means the design has to be limited in colors and complexity to ensure a good print.
So how do you create a simple, gender neutral, stereotype-free Valentine’s Dinner poster? Well, here’s my solution:
